https://krispdesign.co/moodboard daily 0.75 2016-05-31 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461605452797-QA7MI71TS32XTRI3GVOU/Untitled-1.jpg Moodboard https://krispdesign.co/work daily 0.75 2018-05-28 https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1527462562926-2F8DJ4IQ6Z1T39Z3RO63/hotsauce3.jpg Work https://krispdesign.co/brine-pickles-1 daily 0.75 2016-09-01 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://krispdesign.co/gipfel daily 0.75 2016-03-01 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778703932-MRB0MCWXS595MOJCHGJA/65.jpg Gipfel https://krispdesign.co/brine-pickles daily 0.75 2016-09-01 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://krispdesign.co/work-1 daily 0.75 2018-06-04 https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1528125789861-GHB0PNNP0K67O0O2U19H/Spread_Final.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1528066594989-O0BBWI4DZ0M74TMHZG8P/Scratchboard.jpg Work https://krispdesign.co/new-gallery-1 daily 0.75 2018-05-28 https://krispdesign.co/julien-clarke daily 0.75 2016-03-02 https://images.squarespace-cdn.com/content/v1/56d73dbac2ea51af9150258f/1456949681777-4Z2O93I7MYVB7WU8QQZQ/thumb.png Julien Clarke https://krispdesign.co/work-jasper daily 1.0 2025-01-08 https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529554192654-M4MYLU8OP653IB6FZ8C0/Pham_Kristian_Food.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529554189081-NY2OU8OR7B2UFAN83CFO/Pham_Kristian_Product.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529554198758-6GNDN15PUXBI09ID2CDK/Pham_Kristian_Traditional.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1579491296742-HZ8SDS30XHHWM5E67ENY/Water-You-Doing_4.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529630625121-CJDIH1COMIGTOXE56V4Q/Water+You+Doing.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529629840634-06COYJQ1H47TGO2NQ3RG/Water+You+Doing+Billboard.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529629932557-WMZ3EVW1524GQRVEQR79/Water+You+Doing_3.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1533543803695-IRO6JGPO7QMBYGZ2PGFW/Unloaded+Mockup3.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1533521491771-O8GZNSPX9P3A6BP6MIVV/Unloaded+PowerPoint-03.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1533521539482-PH2KB3HBG3SS51P28VER/Unloaded+PowerPoint-02.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1533521587264-1YM85TH0KX5LU9RW2CRY/Unloaded+PowerPoint-01.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606181406781-SO3QAD957GHAEUOR5WJ5/cvrp_button_got-gas.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606181609344-8NC7Z6AVNXGHMDS71JQ1/cvrp_button_watt.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1605992968119-KVQ94V4J3E57QFXW0ZFR/cvrp_jacket.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1605993814163-EL52F4YQLXBFEKVFOXU3/cvrp_polo_and_brochure.jpg Work Photo collages communicate inclusivity The photo collage grid composed of many different types of EVs emphasizes the idea that there is an EV for everyone. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1605993843682-F5ZZ2E1F7IMWISQU2ICR/cvrp_brochure.jpg Work Dividing information with color The color blocked brochure groups like information together to prevent the reader from being overwhelmed with a lot of text. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1605994009617-VLPIO2IIR87NW8J9H0NI/cvrp_vehicle_wrap.jpg Work Predictability is comfort The round corners, grid pattern, and analogous colors prevent any sharp or abrupt interpretations of the program. The overall smoothness of the pattern evokes a feeling of comfort since it is easy to look at without any harsh visual interruptions. This promotes a friendly, familiar tone to the brand that eases audiences into the world of electric vehicles and makes navigating the program a lot more comfortable. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606181412143-KAGF6DWFMWF1D4XIC2QN/cvrp_button_lose-the-pump.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606244060682-CZANQR9EKV9H858Z6PEM/CVRP_range-anxiety.jpg Work Modular storytelling The smooth transition from section to section makes it easy to discern the blocks of information. The transitions also make this modular for social media. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606532553588-9FCIGKGDDU1KG6O3ZAGD/somah_website_homepage_mockup_mobile.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606532487586-G14UWY1PJAH409KLJC0F/somah_website_homepage_mockup.jpg Work Non prescriptive icons These icons were made to be as ambiguous and noncomformative as possible. By stylizing them to ignore prescriptions of masculine and feminine, it bolsters its ability to resonate with a wider audience, inclusive of all identities. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606532292207-65DZ4UJ2G8RB2XEM97FQ/somah_business-card.jpg Work Hexagonal pattern Because the logo is isometric, it creates a perfect hexagonal pattern. This is used in a yellow color scheme and floods the back of the business card to increase brand recognition. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606532229647-LCZ1235P1P0H87JQZ5TF/somah_fact-sheet_mockup.jpg Work Monoline iconography The icons of this fact sheet match the same style as the website to help simplify a complex program and establish cohesion. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606532397591-MMHV9BDR18U7K5UEYGUU/somah_retractable-banner.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606532180061-IY8PEGLKKT3IZ9719WWC/somah_business-cards.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606532376659-FJQ2ML6UPEZDALG3BL2Q/somah_backdrop.jpg Work Isometric lines The forms on this backdrop are created with either 30º, 60º, or 90º lines from the floor to mimic the logo, fortifying the visual identity that is dependent on isometric geometry. The negative space is created by knocking out the logo, creating an unrecognizable “zipper” pattern that is somehow familiar yet abstract and interesting. The biggest form is yellow and remains on the upper half of the backdrop to keep it the dominant color. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606529638814-CGKMAYIOUJTQVI99Z55Z/ccc_poster.jpg Work Grid and gradients The design of this poster adheres closely to a grid to mimic the style of the website. Instead of using flat colors, a gradient is used because of its widespread use in social media. The gradient helps the college student demographic identify with the campaign while the grid reinforces collegiate propriety. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606529374185-SFTA7KGHGLS93W90BRXC/ccc_door-hanger.jpg Work Texturizing indexes The textures used on these door hangers feature a set of indexes depicting the life cycle of a tree, featuring gradients and overprints for cohesion. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606529428401-ZOC6UENMNP5SFIZ37TYZ/ccc_stickers.jpg Work Overlapping visual motifs and semiotics A visual motif easily identified throughout the campaign is the use of rectangles. The rectangle is present in this sticker design but it is encapsulated in a circle, creating a symbol for the idea of neutrality. This symbol, contrasted by blue, coupled with the text reinforces the goal to be carbon neutral by 2025. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606529614259-7KBZ0KP0U81605HL5WYI/ccc_tote-bag.jpg Work Overprint The rectangle motif pulled from the University of California logo is emulated in this design with an overprint effect reminiscent of the website imagery. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606529307152-XHRIFD180XUV1XJW181P/tassel.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608969751801-4HNHY9W2Y3JXFKJGOAJQ/epic_logo_process_4.jpg Work Rounding the corners and separating shapes makes battery more apparent but disconnects the motifs. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608969488921-OOXGDQD3767CG2AMZP1U/epic_logo_process_1.jpg Work This design completely ignores the battery motif and looks overly complex due to the lack of an apparent grid. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608969972137-4GKP2TXL9QQRFY24WYP2/epic_logo_process_5.jpg Work Bridging the top crossbar and the lightning bolt connects all icons together and creates a unique, memorable form. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608971336261-MR7ZZCC5IGKUPUMM8E24/epic_logo_process_8+copy.jpg Work Instead of utilizing gradients like the other two designs, this logo has flat colors. Despite this logo having more weight than the other two designs, it was not used because of its lack of dynamism. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608971474081-5PJ4035EVRVIZE3Q27W9/epic_logo_process_8+copy+2.jpg Work The color scheme is implemented last to ensure the logo functions in both color and black & white. This logo was not used because it did not carry a presence with it. Out of the three designs, this one is the most abstract, making the motifs less recognizable. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608969410158-PIW7H4PHC9B98TM2B27H/epic_logo_process_8.jpg Work The color scheme is implemented last to ensure the logo functions in both color and black & white. Green is a common color used in sustainability and clean energy and the gray pays homage to the industrial nature of energy storage. Gradients are added to create dimension and appeal to current design trends. This logo was selected due to its balance of weight and dynamism. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608970970699-WO23P893VMRNTV0BYBTA/epic_logo_process_7+copy+3.jpg Work Logo design would not be successful in black & white because the shapes are only separated by color with little contrast in value. Almost all visual motifs are lost. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608970031322-MEUZX92UAMED902X5USZ/epic_logo_process_6.jpg Work To reduce the complexity of the logo, anchor points are lined up with one another on their X and Y coordinates whenever possible. Additionally, some lines are altered to follow angles that are already present. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608971389528-JKP3TXP8Q1EEHOIGTNJA/epic_logo_process_7+copy+5.jpg Work The approach of this design was more line-centric than form focused. The design was reminiscent of the “Wheelchair Accessible” icon. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1609022783525-4CFEH5GOU15K8D3PQ5V6/_MG_7376.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608969304149-IKMG2656JRO6VVQR63T7/logo_mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608971429939-NO725TBOEC87YRYIRS3Z/epic_logo_process_7+copy+4.jpg Work The logo was rotated to minimize connection to the “Wheelchair Accessible” icon. The letterform is a little more apparent in this design and the horizontal lightning bolt creates a sense of dynamism. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608971002344-1QN3F5SNXV11C5X2DOQZ/epic_logo_process_7+copy.jpg Work Overall design is complex for a logo. The shapes filling in the counter forms of the letter “E” disappear at minimum sizes and makes letterform less apparent. Power symbol is almost completely lost. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1608969739031-P1H21CYI72HA16ZK8759/epic_logo_process_2.jpg Work By extending the middle crossbar of the “E,” it hints at the battery motif. Overall form is still a little clunky. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/99cb5f2f-b506-4d04-90a0-7b986e046216/iPhone+13+Pro.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/8ac20557-a667-4aa2-bde9-a52c1e4c3b94/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/d180c389-ac49-440b-a4f0-1b0358cdd701/IxD+N4+User+Journey+Map.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/fb8020fa-37e4-4f4a-bcb1-4dadf50b4f8b/Frame+38169.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653000300919-3X7ZHKIB0PXSIVDWU94U/Screen+Shot+2022-05-19+at+6.43.13+PM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653000302750-9190VQN4D4E1O35EA4JS/Screen+Shot+2022-05-19+at+6.43.25+PM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653000303096-NUFIZQFL6Y0YQ2SCCT5B/Screen+Shot+2022-05-19+at+6.43.36+PM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/36974738-1fd7-4f3c-b4f3-20c944a3ef05/Screen+Shot+2022-05-19+at+7.38.34+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/d2bb641a-4e4b-4453-bb7c-697d610b6cb9/Frame+38174.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/2c9655f9-4186-4078-b0b3-786658be2a80/Screen+Shot+2022-05-19+at+8.22.06+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/41d70cc1-cd21-4913-81aa-adb58eb26410/participant_notes.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653003094103-HEO25OH5CXYOTT4KKC2M/PaperPrototype+Testing-1.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653003094262-I7RT52RNXP0R6F9C342W/PaperPrototype+Testing-2.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653003094882-52JH8VM6LP73MCIP39KX/PaperPrototype+Testing-3.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653003095040-3NHIF88DABLSLWH3IO1K/PaperPrototype+Testing-4.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653003095480-FEYP9PUS74THYQESZLPF/PaperPrototype+Testing.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/ce9e7134-7167-4639-9d1d-54b999afb65e/Frame+1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/3ca00c8a-3713-48e0-80a2-306839b79d70/Concept+Map.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1e595887-2d97-44c2-b71b-9f6e849257ff/Screen+Shot+2022-05-19+at+10.34.44+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653012702867-JRZQHH70XWIDQH65RJYU/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653012705407-RDXBASJM74DV2HEATCRI/Frame+5.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/0088ffe8-779e-4285-8fa6-ad9bfa629124/low-fi_trash.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/5b1085a2-fb6c-4e6c-b72d-d67f8497d89d/System+prototype.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/4566846e-72e1-4025-802e-c9e4154c7e18/Screen+Shot+2022-05-19+at+10.19.37+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/538740b2-5ef6-41bc-acf3-dcb8aebcd414/Screen+Shot+2022-05-19+at+10.04.08+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/67180af4-6389-4156-a2ee-826265e219c3/Screen+Shot+2022-05-19+at+9.39.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/10f3b6d0-05e8-4c63-8749-39dea8af9764/Screen+Shot+2022-05-19+at+9.47.43+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653013396991-O3GLCRZKN2V7U5S9XTF6/Screen+Shot+2022-05-19+at+10.22.04+PM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653013397494-KTBVV8M966S2JG4KYJ1X/Screen+Shot+2022-05-19+at+10.22.13+PM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653013398089-99LUYV40DT40Y059V6LJ/Screen+Shot+2022-05-19+at+10.22.42+PM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/5aa3c3f4-83a3-4fa2-8e70-ab4b91d0f819/Screen+Shot+2022-05-19+at+10.19.51+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/349f3f73-2d10-4a73-af4f-adb50b005d9c/Screenshot+2024-04-23+at+6.52.54%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/376dabc2-bc13-40e4-b9a3-c08b1e6ea172/Screenshot+2024-04-23+at+6.53.22%E2%80%AFPM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/6de0e1b5-8af8-4c61-89bd-dc5e5c73f2ca/Screenshot+2024-04-23+at+7.29.00%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/4dd0e3e9-523e-4068-a085-c82fbcd2b19b/Screenshot+2024-04-23+at+7.28.42%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/08069b57-ba55-4124-8b7b-a1a534acfc2a/Screenshot+2024-08-20+at+09.35.59.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/f91ba1bd-5f84-4ff1-a0c8-80a816d664dd/Screen+Shot+2022-05-20+at+5.57.21+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/b198be47-59d7-485f-b193-d7971911abe0/Screen+Shot+2022-05-20+at+5.58.45+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/cb1a1cc9-b92d-490a-bc97-c7c392be07cc/Frame+902.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/2f897996-2015-4f43-b470-bf72f9d02b33/Screenshot+2024-04-23+at+2.20.29%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/7e226d00-0cb0-4f29-aa39-9e4c43b30f54/Screenshot+2024-04-23+at+3.27.30%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/36c1e1e4-a8bb-4a14-99cb-1ac69857c7c9/Screenshot+2024-04-23+at+3.31.46%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/97598c1e-9c64-4ac7-9b0e-58dc2179a4c3/Frame+966.jpg Work - Make it stand out Table 1 — Overall MVR add-on performance https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/6faf9529-ed40-49e1-a3e8-0b27e05d9310/Frame+967.jpg Work - Make it stand out Figure 2 — Conversion rates of sign-up flow https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/a8fe46aa-4189-409b-aa9c-6a415dff2dad/Frame+970.png Work - Make it stand out Figure 3 — Average weekly number of customers completing each step https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/d928805b-dfa0-4d89-9516-954ad77d6962/Frame+969.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/f5a78a65-8c7f-4a5a-bd4d-dcf18891d085/Pools.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/754ce808-abfd-424f-92cf-3db6266174f5/MacBook+Pro+16-inch+Space+Black+Front.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/5d4c218d-1607-48f9-9864-dfa9c62e30cf/Screenshot+2024-09-25+at+08.39.26.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/75026f79-a918-4b98-a4d2-f4e1f94947ff/alternate.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/2442d619-5e46-4e97-85f1-0afd5df41e5c/new_pool.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/b67a07eb-bb6c-48ae-a7fa-ed7efbea9dcd/Screenshot+2024-03-28+at+3.33.54+PM.png Work - Make it stand out Journey mapping — About 20 interviews with prospective customers, SMEs, and sales led to a collaborative journey mapping of a user’s experience. This visual artifact led to wireframes that were used to validate customer needs and our assumptions. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/6c920d04-5616-448c-a5f8-bcce72e931e0/random_selection_history.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/e4afbaa7-76c5-4b3a-b3f2-7778a09702fc/Screenshot+2024-03-28+at+4.01.25+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/fc642282-2814-4a88-8b2f-fa71a6d79be3/Kapture+2024-03-29+at+10.36.54.gif Work - Make it stand out Alternates — Heavy government regulations require our customers to document all random selections for potential audits. When we built out our alternates flow, we made information collecting seamless. Further, I’ve designed this flow to automatically substitute the excused employee with a random alternate from the pool. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/3fdc9c43-85f4-4252-be30-9f52f2d42ec3/Screenshot+2024-03-28+at+2.51.54+PM.png Work - Diary study Managing multiple pools — A pain point our customers mentioned is having to manage different groups of employees with their respective testing rates and tests. Pool management allows our customers to create pools based on their testing needs. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/20adbb06-c32b-4b46-b3a7-1b5201982c57/Kapture+2024-03-28+at+15.15.29.gif Work Goal tracking — Random selections performed within pools track how many employees complete their testing within the allotted time. Customers can track their annual goals and adjust their testing rates accordingly. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/b67a07eb-bb6c-48ae-a7fa-ed7efbea9dcd/Screenshot+2024-03-28+at+3.33.54+PM.png Work - Make it stand out Journey mapping — About 20 interviews with prospective customers, SMEs, and sales led to a collaborative journey mapping of a user’s experience. This visual artifact led to wireframes that were used to validate customer needs and our assumptions. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/99c6cfd8-e8f3-49b8-8c17-4a7ec8c5e136/Screenshot+2024-03-14+at+9.29.29+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1528349103029-QT28S7LS0BRI95HUQ3GG/ART452W18KPhamSoluna5.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1528959008532-YZQ6VVGJLR5D1MTQSG9G/Scratchboard.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529008937308-TW44TXP0UG7FZHTD4OR5/box3.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529310065567-LTY1S33KNIWIWVBJADT8/P7PhamK.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529554633787-15HFLD88N76PVN6JL6V8/Pham_Kristian_Food.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1529630929980-HK4RMWIURFWIGGJQAXXF/Water+You+Doing.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1533522041335-AH5UTG7AVSGUO9V6C5G9/Unloaded+Mockup3.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1605992579725-54J8VRODYW4WQZQOA33X/cvrp_jacket.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606529927764-2ZMJXROYXUZL5COBA337/CCC_sticker-mockup_v1.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1606532999330-CAWB3GV2PYOZKMS5CZB7/somah_bc_mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1609008625415-02YLGKYMWDPYMY85T7HR/logo_mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1638983641800-TFTMOIGDWCEA4YVOCQV4/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1652902089969-G0915EKDF77U3NZJMIHN/mobile_mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1653010692862-UJ345WRSMSEFW778HNM2/Slide+16_9+-+13+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1528959697528-NRFQ7SKP32H35D2IXD3N/Propaganda+Banner_FLATTENED.jpg Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1666715167715-0V735NA3A5INUPDQZTCW/631683f5369f8a4532657bd0_blue+bg.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1711667409909-SUX9OYDW70ZGE0P470TW/Screenshot+2024-03-28+at+4.01.25+PM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1713912716753-2853RHRTWVXKBD533CPR/Screenshot+2024-04-23+at+3.51.28%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1724267850419-1G6N5CLCFWB5MJBXKOT7/MacBook+Pro+16-inch+Space.png Work https://krispdesign.co/about1 daily 0.75 2014-08-20 https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1350441775225-IJMQT4K4Z48MQNA4OKX4/ships.jpeg About https://images.squarespace-cdn.com/content/v1/56d73dbac2ea51af9150258f/1456953379744-UTTR33027B5I4VMV5ONZ/2-1-2.jpg About https://krispdesign.co/contact daily 0.75 2018-05-28 https://krispdesign.co/about-1 daily 0.75 2018-05-29 https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/1527563691110-NTGHM2XI4OVDIRODW78F/Portrait-01+Web1+copy.png About https://krispdesign.co/water-you-doing-2 daily 0.75 2018-05-29 https://krispdesign.co/about daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/5b065665e2ccd14a53d98ce5/a643f38e-a030-457d-8909-57214bca3393/Group+938.jpg About